The map that you occasionally see right at the top of Google’s organic search results is the Local Business Listings. These listings tend to show up on service-orientated searches where regional modifiers are used as part of the keyterm, ie;“air conditioning in davie FL”. The prime positioning of the listings on Google’s results page means that if you’re focusing on a particular location for sales then Local Business Listings should really be prioritized in your wider SEO program. Google’s Local Business Listings are technically separate to organic SEO, yet rely largely on the same basic rules for success - the main one being the use of good relevant content. Listings are created through Google Accounts, with the option to add a brief description and the all-important location which is highlighted on the results map. It’s so quick to set up, and depending on the type of company you’re running, the benefits can be incredible.